There are over 200 factors that make up the criteria for a site’s rankings on search engine result pages (SERPs). These factors breakdown into categories and subcategories that better help SEO-minded and those unfamiliar with SEO to understand the world of search engine optimization. While algorithm updates implemented by Google can affect rankings sufficiently at any time, on page optimization serves as a constant causal mechanism for improving rankings.
What makes up on page optimization? Well, there’s quite a bit. And each part of on page optimization plays a vital role in it’s own way. In fact, if your website isn’t optimized according to on page SEO best practices, then it’s safe to say that other SEO efforts poured into a website aren’t reaching their full potential. Knowing this, it’s absolutely necessary to be proactive about implementing proper on page optimization efforts to squeeze all the SEO benefits out of the on page SEO fruit. Let’s take a look at six on page optimization “must haves” to do just that!