A few years ago, keyword density was the major factor to get a good rank. The high keyword percentage was the top the rank you got. But SEO specialist without taking care of the content quality started stuffing keywords. So Google changed its algorithms and made it less effective factor.

But it doesn’t mean Keyword Density loses its importance. It is one of the major parts of on-page SEO. The current rule is to keep the density of the main keyword under 2% in your content.

Keyword research and adhering to keyword density will not get you good result alone. Appropriate use of the keyword into your content matters a lot. There are some places where you should place your Main Keyword:

• Title
• Meta Description
• URL
• In the First Paragraph (try to use it early)
• Headings and
• In the Very last sentence of your content

These (above mentioned) are the ideal places but not the only places. You can use your main keyword in some followed paragraphs or bulleted points. But do it in the way that it should not seem stuffing.

Presenting your content in a well-managed layout will encourage your customers to spend more time on your post. Always remember no one likes giant walls of text. Try to make your posts user-friendly.

How you could make your content readable:-

• Present information in short paragraphs and with eye-catching headings.
• Start your post on an interesting note.
• Bold Important points you want to share with visitors. Bold Sentence will catch the eye of the visitors.
• Present information in small bullet points as it feels less boredom to read points
• Your content should be supported with good quality images. You could put some infographic and video as well.

Always remember the average time the visitor spends on your website is the major SEO factor. So make you sure that your content is worth reading.

There are three types of tag that you need to use properly.

• Title & Heading Tags: – If your website is on WordPress then you don’t need to put title tag. It already has H1 tag. But give appropriate tags to your sub-titles i.e. h2-h6, throughout your content.
• Meta Tags: – Meta tags once hold a major part in on page SEO, but now it becomes obsolete. It is true that using Meta tags with the targeted keyword will not benefits you, but on the other hand, not having Meta tag could attract penalty from Google.
• Alt Tags: – This tag is used in the image. Every image in your posts should have the ‘alt’ tag with a relevant keyword in it.

Content is a king. It is the major factor for both on page optimization and off page optimization. Are you thinking what is quality? There are some definite qualities that a good content should have:

Make sure your content should have these qualities:-

• Should be written by an Expert
• Should be informative
• Well presented
• Should have good writing style
• 100% original
• Should link to relevant and reputable resource

Presenting the data with some images, videos, and infographics will encourage the audience to engage with your post for more time on one hand and will make your posts more relevant on the other hand.

High-Resolution Images with appropriate captions and ‘alt’ tags work for you greatly. When it comes to Video, use embed function for video and make sure it should have a caption. You can even add a brief paragraph talking about what the video is all about.

SEO is ever going process. Once you get a rank it becomes more challenging to retain your position. Once you stop putting efforts, your position starts declining. So to keep your position intact, keep updating your content.

Updating content gives signals to Google that your website is up-to-date and you are adding more value to your website. Moreover, it builds trust with the search engines. Instead of writing new content, you can update the old one for the same information.

Internal Linking is another huge factor for on-page optimization. Internal linking not only strengthens your position on a search engine but it is the place where you can put exact keyword anchor text. Google start penalizing the websites who have more than 10% backlinks with the keyword. Internal Linking helps to reduce the bouncing rate of your website by encouraging the reader to visit more pages at the same time.

Outbound links are links to the webpage of other authority websites. Importance of outbound links can’t be overlooked in the on-page optimization. Outbound link helps the search bots to understand your niche as well as increase authority of your website.

With the revolution of social media, everything becomes easy. Same is the case with the content. Sharing your article on social media not only builds trust in the search engine but also bring more and more traffic to your website. So every website expected to have social media accounts. Place easy to use social sharing button on each post.