Project Info
- Client : Ro Service Center
- Industry : Repair & Service
- Website URL : roservice.center
- Developed on : WordPress
- Client Focus : Business Leads
- Services Provided : Search Engine Optimization
About RO Service Center
RO Service Center offers technicians and experts for repairing RO water purifiers and replacing the filters in Delhi, Gurgaon, and Noida regions.
People seeking RO installation and repair services can visit the company’s portal and book appointments. Then, the company sends the technicians to the clients’ doorstep and provides seamless RO repair services.
Project Summary
The client had a newly launched website when they contacted our team. However, the company did not invest anything in online marketing for the website before visiting us.
Our team expected to obtain more website traffic and find business leads. Since the company works in the Delhi NCR region, it also required a targeted-region-specific SEO campaign.
Objectives
After talking to the client, we had created the following goals for successful campaign:
- First-page ranking in the Google search results
- More monthly website visitors
- A higher number of convertible business leads
- Generating the overall online business awareness
- Clinching the first-page rank in Google for the business-related keywords
Challenges
Our team always looks forward to facing the challenges involved in the projects. We know that every project comes with unique challenges. Therefore, we analyze the project and try to identify the challenges. Assessing the challenges helps us to constitute a robust approach for project management. For example, while handling the project of RO Service Center, we assessed the following challenges.
- The client newly launched the website, and no significant investment was made for the website's SEO. So, we had to plan an SEO campaign from scratch.
- The company works in the Delhi NCR region, and it has target audiences only in this region. Therefore, we had to develop a region-specific SEO campaign.
- While finding a higher number of web visitors was the primary aim, the actual goal was to convert the visitors into buyers. Therefore, we had to develop an online marketing campaign that renders a high conversion rate.
Our Approach
- Website Optimization: The first step was to optimize the website for the search engine. We have optimized the website, keeping search policies and conversion factors in mind.
- Web Pages for Specific Regions: We added new pages to the website according to the geographical locations. It helped us to render a specific location-driven SEO campaign.
- Conversion Rate: We focused on keyword research to convert visitors or leads into buyers. Targeting these keywords during an SEO campaign will render a high conversion rate to the client.
- Google Ads: We manage the Google Search Network Ad campaign on behalf of the company. The campaigns have been created with a specific time, schedule, region, and other crucial factors.
Business Benefits
Meeting the requirements of the client was the primary aim of our team. At the same time, we tried to create a better online exposure to render a better brand identity to the business. Our proficient SEO campaign management has brought the following results for the client.
- Top search page ranking for more than 80 keywords
- Long-sustaining top page ranking on Google
- The website started receiving organic 8000+ monthly traffic within 6 months of SEO campaign.
- We have also recorded 13000+ paid clicks on the website with more than 15% conversion rate.
